.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, when familiarized to getting billions in equity capital every year, have actually increased virtually $360 million until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That decline is because of market saturation, heightened governing pressures, as well as financial uncertainties.ADWEEK talked with 5 VCs who remain to invest in adtech business, in spite of these challenges, regarding what they are looking for and also what they stay clear of. Probably unsurprisingly, these entrepreneurs are targeting options in privacy-focused modern technologies as well as industry-specific places including hooked up TV.